Charlotte, the founder of From Earth - grew up in Scandinavia where she learned about natural medicine and how to create her own products from her grandparents in Norway. By the time she had her children she was already selling products to her mothers group by chance and it later became From Earth, a brand that now has its own store in Torquay and sells to other stores world wide.

The products are all Australian and handmade with a focus on using the best organic sourced ingredients.